Blogging at the WHCC 2008
by GVanAntwerp
The WHCC has been generous enough to let me join the conference next week as a featured blogger and post here as a guest. My name is George Van Antwerp, and my blog is called Patient Centric Healthcare. I typically blog about topics around patient communications and interactions from a pharmacy, PBM, and/or managed care perspective. Some of those are based on my five years with Express Scripts and others are based on the experiences I have with Silverlink Communications which is a healthcare communications company where I am a vice-president.
The conference next week looks great, and I have several interviews set up to work on posts on the following topics:
- Gaining mindshare with the patient / member / consumer / customer
- Mass personalization
- PHR adoption
- Consumerism
- Patient segmentation
- Getting ready for the individual market
- Building trust with patients
I hope to see many of you there and encourage you to follow along on the blog since I know several other bloggers that will be in attendance doing live blogging.
