EHM Strategy: Management, Marketing, or Empowerment?
by Scott MacStravic
Wow, Scott, you are really on a tear with this employee health management stuff. Actually, it is very helpful for an initiative in which I am currently involved. Perhaps you could steer me toward some research on whether the healthy or unhealthy are more likely to participate in employee health programs. My read is that the conventional wisdom feels that only the heatlhiest sign up but we have some data that indicates otherwise.
Take care,
Rick
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