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Blogging at the WHCC 2008

by GVanAntwerp

The WHCC has been generous enough to let me join the conference next week as a featured blogger and post here as a guest.  My name is George Van Antwerp, and my blog is called Patient Centric Healthcare.  I typically blog about topics around patient communications and interactions from a pharmacy, PBM, and/or managed care perspective.  Some of those are based on my five years with Express Scripts and others are based on the experiences I have with Silverlink Communications which is a healthcare communications company where I am a vice-president.

The conference next week looks great, and I have several interviews set up to work on posts on the following topics:

  • Gaining mindshare with the patient / member / consumer / customer
  • Mass personalization
  • PHR adoption
  • Consumerism
  • Patient segmentation
  • Getting ready for the individual market
  • Building trust with patients

I hope to see many of you there and encourage you to follow along on the blog since I know several other bloggers that will be in attendance doing live blogging.


[…] 18, 2008 by Georg