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[…] my complete post on the World Health Care Blog Posted in Healthcare, New Media. Tags: Chris Anderson, FREE!, […]

I wrote about Chris’s thesis of “free everything” when I attended HIMSS 2 weeks ago. My lens for the concept was looking at health information technology. For another take on Chris’s excellent thesis, see my blog at http://www.healthpopuli.com/2008/02/implications-of-free-reflections-on-day.html. Great stuff! JSK

[…] Fortin at the World Health Care Blog goes further in analysis, “The real and most interesting question has to do with the impact of free healthcare on […]

I disagree with this statement you made…. “Nothing in healthcare can really be free. Far from it. It is just a sophisticated bait and switch marketing strategy where the healthcare information, in itself, is a teaser of little value for some other product or service. So back to square one.”

Not everyone uses free healthcare information in this way. Bait and switch marketing strategy? How about using free information to educate consumers about their health? Bringing awareness to an issue, such as heart disease or breast cancer, has the intention of bringing at risk parties to a provider — that’s the whole point of free information! To save lives. To help people live healthier lives.

Why does the free information companies use have to be of no value? Even a small step towards a better understanding of something has value. Whether you are a large business or small practitioner, offering free health information educates the public, whether they purchase from you or not.

Regards,
Kelly Robbins
www.AMarketingConnection.com

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