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They might want to think about how “fair” they are in their marketing plans.. With the issue of health care and increasing Medicare premiums becoming a problem for many elderly people and those on fixed incomes, it’s not even an option for a decent part of the population!!!! AARP has set uphttp:/www.thisissoridiculous.com so that we can sign a petition to make our voice heard while being able to read news and info and view videos on the subject. This site is here to inform us and also allows us to easily e-mail your congressman to let him know how you feel. I’m to support AARP for better Medicare. Nobody is going to do this FOR us, so we need to raise our voices to those that have the ear!!

[…] the World HealthCare Blog talks about a healthcare marketing model.   It talks about possible models to apply.  It suggests the automotive industry as one rather […]

[…] Check This Out! While looking through the blogosphere we stumbled on an interesting post today. Here’s a quick excerpt: While marketing in the health care industry has a fairly long history, finally, it is nowhere near as long as that of other, indeed most other industries. The modern discipline of marketing, with market research, customer experience … […]

I couldn’t agree more about the need for caregivers to see their products in terms of life meaning and impact. You may want to check out California Pacific Medical Center’s “Beyond Medicine” campaign (www.cpmc.org/beyondmedicine). It is premised on the thesis that “medicine can transform a body, but going beyond medicine can transform a life.” Centered around patient experiences, these powerful stories demonstrate that the caregivers’ work of going “beyond medicine” enables patients to go “beyond medicine” to a transformed life. Quite inspiring and powerful for anyone in the health profession!

Scott,

You are absolutely right in your assessment. I’ve been working with practices and payers in oncology. This is a specialty that is ripe with opportunities for showing impact on patients, yet our technology and own way of taking the care choices and process for granted are hampering our ability to state the value propositions. There are companies trying to sell their services to managed care organizations offering third party interventions for disease management and quality, and yet most practices deliver quality care, albeit in inconsistent fashion, and without recognizing, defining, reporting, and marketing it.

The challenge we face in oncology is that chaos in the reimbursement system and costs of drugs are creating a rising pressure to “do something and fix it”. Yet since most managed care organizations don’t understand oncology practice, and most oncology practices focus on patients and not the mounting storm swirling around them, a mere change in marketing focus won’t build the bridges we need to create solutions. Like marriage counseling, both sides need to learn more individually about each other, and then start the process of transforming care delivery and payment into a triangle that enfolds the patient as a “life partner” as well.

Doctors take for granted what they do on a daily basis, and still find it hard to understand why they now are being asked to “prove their value” because they see it as obvious. Once they understand why and how best to accomplish that goal as individual physicians/practices and in networks and across specialties, we will see the redefinition of medical marketing. I think then it will be interesting to watch the re-emergence of the physician at the center of medical decision-making and markets, and to watch what that does to hospital/organizational markets and their own marketing strategies once the physicians assert their coordination of medicine and medical delivery.

[…] World Health Care Blog […]

[…] Found a couple of entries on marketing and healthcare on the WorldHealthCareBlog. […]

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